The Cultural Emergency Resource Coalition (CERC) is a new asset to Maine’s historical archive centers. CERC serves as a resource to aid archive-based institutions help plan for unexpected emergency circumstances as well as consult with institutions that have experienced recent unexpected losses/damages to properties. CERC wanted a simple and modern logo that spoke to the seriousness of the project spearheaded by the Maine State Museum. We played with the idea of the “E” taking on a form of a book and we settled on this first design.